AI-built UGC ads for DTC brands

Fresh ads before your best one burns out.

Weekly AI video ads for DTC brands, home service businesses and coaches, built to test, so you always have fresh ads and a steady flow of new customers.

Book a call → See our ads
You own every ad, forever
First drafts in 72 hours
New ads every week
UGC-styleDTC Brands
LaunchCoaches
Lead-genHome Services

Spec ads

See the work before you spend a dollar

Ads we've made for DTC brands, home service businesses and coaches, built for Meta and TikTok.

Spec ad
ApparelUGC-style
Spec ad
SkincareHook test
Spec ad
FashionProduct demo
Spec ad
HealthAuthority read
Spec ad
LifestyleUGC-style
Spec ad
BeverageHook test
Featured · Lead-gen Home Services

Spec ads are made to show our process and aren't affiliated with the brands shown.

72hFirst drafts
WeeklyNew ad drops
30 daysTo beat your best ad
100%Yours to keep

The studio

Why brands work with us

01 / Founder

Built by a systems builder, not a prompt typer.

Before Selfrun Labs, I built automated systems for businesses, including one that recovered over $20K in lost revenue for an HVAC company. Now I run the same kind of system for your ads: research, scripting, production and testing, every week.

02 / Guarantee

The Winning Ad Guarantee.

We'll make you an ad that beats your current best within 30 days, or you pay nothing and we keep making new ads free until we do.

$0if we don't win
See guarantee terms
  • "Beats" means a lower cost per purchase than your current top ad at comparable spend.
  • We'll agree on the benchmark ad and test budget on the kickoff call.
  • The 30 days start when the first ads go live.
03 / Process

From brief to live ads in a week.

  1. 01Research your reviews and competitorsFind the angles your customers already use
  2. 02Script hooks and anglesSeveral hooks for every concept
  3. 03Produce and edit your adsNative 9:16, ready for Meta and TikTok
  4. 04Test, learn, make more of what winsEvery week builds on last week's data

FAQ

Questions, answered

Do the ads look AI-generated?

No. They're made to feel like real creator content, because that's what stops the scroll and converts on Meta and TikTok. Every ad is reviewed and edited by hand before it reaches you.

Who owns the ads?

You do. Every ad we deliver is yours to run, edit and reuse forever, with no licensing fees and no expiry.

How fast do I get ads?

First drafts arrive within 72 hours of your kickoff call. After that, you get new ads every week.

What do you need from me?

Access to your product page, reviews and current best-performing ads. We handle research, scripts, production and editing.

Your next winning ad

Stop waiting on creators.

Book a 20-minute call. We'll look at your current ads and show you the first angles we'd test.

Book a call → See our ads